How Mobile Apps Are Impacting The Auto Industry?
With the advancements in technology trends, apps have become an indispensable part of our lives. From online money transactions to booking a cab and from ordering late night food to fix an appointment with your doctor, everything is gradually shifting to your smartphones through mobile apps. Mobile apps simply help you to spare some time and unnecessary bothering by offering superior speed, ease of use, and greater depth of features.
According to the Statista, mobile apps are forecast to generate around 189 billion U.S. dollars in revenues by 2020. Another report states, 178.1 billion apps were downloaded worldwide in 2017. So, this makes sense for auto sector to include mobile apps into their arena. In the last couple of years, mobile apps are constantly making its way into the auto industry and with electric cars coming into the spotlight, the relevance of mobile apps have taken an upward turn.
Let’s understand and explore, how mobile apps are going to influence the auto industry and what elements of the mobile app are already been incorporated.
Apple CarPlay and Android Auto
Nowadays, Apple CarPlay and Android Auto have become very common and can be spotted in every other car. These platforms offer smarter, safer, and convenient way to use your iPhone in the car. It takes the things you want to do with your smartphone while driving and integrates them directly on your car’s built-in display. With your smartphone connected to the car’s infotainment system, you can get directions, make calls, send and receive messages and listen to music, all in a way that allows you to stay focused on the road. It is all achievable through mobile apps.
Remote Engine control
Stepping towards your car and before you reach the spot, you are able to turn on the ignition. Isn’t it cool? All credits to the mobile app, which bridges the gap between auto technology and your smartphones. For instance, in Chevrolet and Hyundai cars, you can start your the ignition with the help of certain help, but for that, you require to punch in the four-digit PIN to authenticate yourself. Once you have followed the procedure, the car will start remotely. Whereas in BMW, you can unlock your car with its mobile app. The possibilities are just endlessness.
Sales are one element that can drive any industry and auto industry is no different. Lately, the auto industry has under the tremendous influence of the shift towards mobile devices and applications. As reported by info.localytics, in a survey of 1,500 individuals who were looking forward to buying a car, almost 72 percent people made use mobile app or Internet while concluding their decision and 52 percent used their smartphones to buy a new part (29 percent actually did purchase). Hence, these figures speak volume of hold mobile apps have on the auto industry.
With mobile apps, the customer can weigh the specifications end number of times and can compare any vehicle of their choice with the one they have rested their eyes. This will ultimately lead to higher sales of vehicles in less time.
Don’t confuse yourself with an autonomous vehicle over here. I am talking about the feature that lets a person move a car to some short distance, and all without being in the driver seat. The technology that promises to offer self-driving cars are in the budding stage and is years away from getting into the mainstream. Therefore, as of now, companies are just tempting us by offering shorts of autonomous feature. For instance, Summon feature from Tesla let the driver roll forward or backward via your SmartWatch or the Tesla app. The feature is ideal for parking your vehicle in tight spaces.